Who You Are:

You are a scrappy, self-motivated, and strategic Regional Sales Manager who is hungry to forge new relationships and identify opportunities to drive sales within the Central and West Regions. You are someone who works collaboratively with a “we” (not “me”) mindset. You are an expert at “rolling up your sleeves” and getting to work immediately to get products sold into highly competitive markets.

The Task At Hand:

The Regional Sales Manager’s responsibilities include oversight and execution of all sales activities for select Grocery Retailers, achieving market penetration, and developing new and existing business partners. This involves strategically developing, implementing, and managing retailer programs that maximize short- and long-term company objectives. It also involves managing and motivating a broker sales team and collaborating closely with cross-functional teams. This individual will work closely with the Director of Sales- Grocery, along with other departmental leads.

In This Role, You Will:

Have a proactive and organized approach to sales development, address day-to-day operating issues, and provide strategic input. Key areas of focus will include leadership across a variety of fronts: account management, planning, forecasting, data analysis, new product and in-store execution, marketing and trade programs, and the ability to help drive significant distribution gains. All business activities must be done in a way that underscores the social mission of Once Upon A Farm.

Drive Gross Sales:
- Work closely with brokers, distributors, and external retail business partners to develop mutually beneficial strategies by account.
- Develop and own strategy for trade promotions and customer spending by account.
- Build an accurate forecast and ensure its implementation across retail partners.
Increase TDP Growth and Achieve Optimal Placement:
- Define and secure new business and TDP growth.
- Manage broker team to achieve optimal execution and merchandising results.
Grow Market Share, Have Expert Knowledge of Category and Competition:
- Proactively communicate and develop plans for sales/share/category/competition.
- Identify business efficiency opportunities and help close white space opportunities.
Build Business Relationships and Communications:
- Establish, develop, and maintain business relationships with current and prospective customers.
- Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information.
- Regularly update and communicate progress to management.
Prioritize Data Analytics and Reporting:
- Pull, analyze, and report data and insights for the organization regarding sales performance for your accounts.

In This Role, You’ll Bring With You:

Minimum 3–5 years of Headquarter Sales or Account Management experience within the CPG industry, specifically Central and West Grocery accounts such as, but not limited to, Hy-Vee, Schnucks, Lunds & Byerlys, Cub Foods, AWG, Woodman’s, Smart & Final, Central & West Independents.
Preferably located in the Central or Mountain time zones, near major airports (Chicago, Minneapolis, Kansas City, St. Louis, Denver, and Dallas/Fort Worth).
Experience with UNFI and KeHE preferred.
Experience with other accounts such as Save Mart, Raley’s, Stater Brothers, Meijer, Wegmans, Publix, Albertsons, and HEB is a plus.
Ability to develop and sell creative data stories utilizing SPINs, IRI, Numerator, and other data insights.
Customer knowledge to build efficient trade plans and develop growth strategies.
Strong time management and organizational skills.
Ability to set priorities and manage multiple account and broker contacts.
Proven success with respected consumer packaged goods companies with broker business models and direct sales management.
Demonstrated ability to thrive in ambiguity, understand business needs deeply, develop a cohesive strategy, and make decisions requiring a high level of judgment.
Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms.
Ability to travel extensively within the Region. Up to 50% travel may be required for category reviews, retailer requests, market visits, broker meetings, and company or department offsites.
Genuine passion for improving childhood nutrition for a healthier and happier planet.
Previous exposure to cross-functional work between Sustainability and Sales preferred.
Desire to contribute to a dynamic high-growth, purpose-driven work environment.
You must reside in the United States to be considered for this position.
Please note that visa sponsorship is not available for this position.

Compensation:

Full-Time, Salaried, Exempt.
The anticipated salary range for this position is $110,000.00 to $130,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.

Additional:

Remote-first work environment.
Annual Bonus.
401(k) program + 4% company match after three months.
New Hire Remote Life Stipend + annual Nourish and Nurture Allowance.
Monthly Cell and Internet Stipend / Monthly auto, cell, and internet stipend (some sales roles).
Quarterly Farm-to-Fridge home deliveries and Employee Discounts.
New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey.
Unlimited Paid Time Off.
Paid Volunteer Time.
Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections.
Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee.
Vision and Dental Insurance covered at 100% for the employee and dependents.
Life insurance.
Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans.
Employee assistance program (EAP).
All other benefits, leaves, and insurance as required by law, based on your specific residence.
And so much more!

Who We Are

Our Purpose:

Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business:

At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team:

We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

You must reside in the United States to be considered for this position.

Once Upon A Farm

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Regional Sales Manager, Central and West