Company Description:

Carabuena Tequila is a fast-paced, high-growth, and innovative tequila company based in Austin, TX. Dreamed of for years and officially launched in 2022 by founder Victor Diaz, a native of Jalisco, Carabuena embodies his lifelong passion for crafting exceptional tequila. Now available across Texas, Carabuena is made by creators, for creators, and for those who aspire to live their best side. Backed by a passionate and experienced leadership team, Carabuena is committed to delivering premium tequila while fostering a vibrant, creator-focused community and driving meaningful growth in the spirits industry.

Job Description:

Carabuena Tequila is looking to hire an experienced Market Manager to serve the greater Austin area and the

surrounding market. This person should have intimate knowledge of the Spirits/Beverage Industry. The position

includes direct sales responsibility for key on-premise (such as but not limited to: bars and restaurants) and

off-premise (chain and independent liquor stores) accounts, securing new business in new and existing accounts, working closely with the distributor partner, and hitting all forecasted goals in the assigned territory.

Key Responsibilities:

Account Management: Develop and maintain strong relationships with assigned, existing, and new customers, understanding their key needs and requirements
Sales and Distribution: Achieve volume objectives, plan and implement programs to deliver distribution, merchandising, display, and retail promotional objectives
Brand Building: Utilize consumer and category trends to educate customers, solve problems with actionable solutions, and maximize sales. Support brand building, programming, and distribution activities with customers
Distributor Management: Lead distributors in-store selling, merchandising, marketing, and execution for accounts. Serve as the communication lead between key customers, wholesalers, and internal teams
Market Analysis: Monitor and analyze key performance indicators (KPIs) with key customers, develop solutions to grow assigned accounts, and drive market share growth
Budget Management: Manage territory budgets to support market initiatives, track sales depletions, display activation, and account programming
Creative Execution: Introduce and implement innovative sales execution concepts, share best practices across the team, and manage POS to ensure merchandising objectives are met
Reporting and Tracking: Track market progress with weekly recaps, KPI reporting and provide regular updates through internal tracking systems
Live Your Best Side: Carabuena Tequila is a dynamic, culture-forward organization. It is critical to be an excellent fit with the team and live your best side, always.

Qualifications:

Required:

Bachelor’s Degree or equivalent experience
Minimum 5 years of relevant sales professional experience, in the spirits industry
Valid driver’s license and willingness to work non-traditional hours (nights/weekends)
Strong planning and organizational skills
Ability to travel and work remotely as required
High-level distributor management experience is a must
Must reside in or near the assigned territory
Ability to pay or charge ordinary and necessary business expenses that will be timely reimbursed

Preferred:

Market development and sales analysis experience
Strong ability to self-manage and manage schedules to achieve results
Experience building customer relationships
Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint) and Google Workspace

Compensation and Benefits

Competitive base salary commensurate with experience
Bonus potential based on personal performance, assigned KPIs, and sales goals
Monthly allowances and expense account
Vehicle Allowance
Technology Allowance

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